IZABEL is a San Francisco-based fine and demi-fine jewelry destination founded by Gözde Başar, bringing together exceptional craftsmanship, thoughtful design, and a timeless yet distinctive aesthetic.

Born in Istanbul, Gözde spent her childhood immersed in a culture in which jewelry carries meaning beyond adornment, symbolizing protection, status, heritage, and personal expression. This perspective continues to shape IZABEL’s philosophy: jewelry should be beautiful, enduring, and deeply personal.

With hands-on experience in the jewelry industry, including work at a manufacturing firm specializing in custom and bridal jewelry, Gözde developed a discerning eye for craftsmanship, materials, and quality. She later studied jewelry design at Istituto Marangoni in Milan, deepening her understanding of the relationship between artistic vision, technical excellence, and tradition.

Today, Gözde brings that experience to IZABEL through a carefully curated collection of fine and demi-fine jewelry from selected designers and trusted partners. Each piece earns its place through a considered approach to design, craftsmanship, and material quality. IZABEL collaborates with jewelry brands and makers whose expertise, integrity, and commitment to excellence align with its own standards.

For Gözde, jewelry has always represented more than adornment. It can be a source of independence, confidence, and self-expression — an object to treasure, live in, and carry through life’s defining moments.

Through IZABEL, she invites women to discover jewelry with character and intention: pieces chosen not simply for how they shine, but for how they make us feel and what they come to mean.